Pallet-Track has agreed a major sponsorship deal with its local Football League club. 

We have completed a deal with Walsall Football Club which will see the Saddlers playing at The Pallet-Track Bescot Stadium from the 2025-26 season.  

Our company branding will now be featured around the Bescot Stadium for the start of the next season, continuing a partnership with the club that was first established during the 2023-24 campaign. 

Proud sponsors

Pallet-Track CEO Stuart Godman said: “We have really enjoyed supporting this ambitious club and we are extremely proud to be making our partnership even more visible. 

“Pallet-Track is delighted to have agreed naming rights with Walsall FC to become the proud sponsor of the Bescot Stadium ahead of the new season. 

“We know how important it is to play an active part in the local community and our ongoing, and increasing, partnership with the Saddlers is a perfect example of this. 

“It’s a partnership that has continued to grow over the last couple of years and we are super excited for the season ahead.  

“We have enjoyed watching Walsall go from strength-to-strength and having the opportunity to invite our colleagues and shareholder members to experience and be part of this great club.” 

Ongoing commitment

As part of the deal, Pallet-Track signage will be visible around the stadium and to an estimated 3.6 million motorists every week as the stadium is located right alongside the M6.  

The company’s commitment to the club is now in its third season, having kicked off its partnership in the 2023-24 season when Pallet-Track sponsored the club’s ‘Players’ Player of the Season’ prize and obtained 1888 Lounge membership. 

It upped its involvement in 2024-25 by sponsoring the main stand, and now the whole stadium in the upcoming season. 

Pallet-Track will again be extending its 1888 Lounge membership to colleagues, shareholder members and suppliers to enjoy games and events as part of its commitment to being the best pallet network to work with, as well as its ongoing support of the Saddlers. 

Inspiring hearts and minds

Ben Sadler, CEO of Walsall FC, said: “Our relationship with Pallet-Track is extremely important to us and one we value greatly – it is fantastic to work with a local and successful company who have similar values to the club and an aligned outlook on business, partnerships and teamwork.   

“Our mission is to inspire the hearts and minds of the community and a key part of that is engaging with local people, businesses and stakeholders who care about Walsall, the Black Country, and the West Midlands.  

“We understand the impact we have on our town and the responsibility we have to our community – which local businesses and employers such as Pallet-Track also value highly and can evidence in their sector too.  

“We’ve shared some great moments, such as a pre-season trip to Ireland and the Pallet-Track gala awards event, but above all else our highlight has been getting to know and work with people who care greatly about what they do, our partnership and most importantly one other.”